YouTube blocks ads on climate change denial videos
YouTube tolerance reduced for incorrect information now extends to climate science. Google services have enforced new policies on advertising and monetization restrictions for content that contradicts “established scientific consensus” around climate change, including videos that claim climate change are tricks or reject human relations with global warming. YouTube will begin to enforce the policy in November.
The company emphasizes that it will enable advertisements for videos that discuss false claims and other climate related subjects, such as the right level of human impact or debate about climate policy. YouTube bases its assessment of “authoritative” expertise, including contributors to the UN government panel about climate change.
The company is not ashamed of the reason for moving: advertisers just do not want their ads to be linked to the rejection of climate change, and the creator does not want the ad on their pages. YouTube is worried that it can lose business, and dropping monetization for false knowledge is an easy way to prevent the loss.
This effort stopped the prohibition of climate change, even though it was not surprising. Unlike anti-vaccine information errors, the rejection of climate change does not carry the risk of short-term damage. YouTube can keep the content look for the sake of debate and expression without worrying it will directly lead to disease. It will not stop science science from moving to another platform or using their videos to peddle products such as books, but may prevent ‘casual’ efforts to get profit from the wrong information.
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